I have always joked that the JJ Number 8 mascot is a blanket because there is something just so cozy, warm and nurturing about wrapping yourself up in one. It's the same nurturing feeling that I get when I put on my JJ Number 8 jewelry.
We were shooting this campaign on location at the most adorable beach cottage that was built in the 1920's. When you walk in the cottage, it transports you to another era. It's a place where time just seems to have stopped. It is a treasure filled with beautiful idiosyncrasies. So when I saw these blankets draped across the furniture, I immediately fell in love with them. What I loved most about them was that they were not props, they were authentic and in their natural environment. We spontaneously started shooting Leila on these blankets. It was very unplanned and in the moment. The inspiration was so organic, and the colors were just so electric and beautiful.
I also loved the juxtaposition of the beautiful JJ Number 8 jewelry transposed against these beautiful bohemian hand-woven blankets. I love it because it captures how JJ Number 8 fine jewelry is meant to be worn everyday.
Welcome to my escape...